Film poster conventions

Common conventions:

• must be eye catching 
• have a picture that relates to the film which is interesting
• bold title which stands out
• aspects which help the audience know what the genre of the film is
• shows information, for example the release date and the actors who star in it
• possible reviews/ rating
• the directors name and production company

Colour scheme:

The colours used would typically relate to the genre of the film. For example if the film is a horror film the colours that would be used would be dark and gloomy, if the genre of the film is comedy then the colours would be bright, therefore relating to the genre. 

Images:

The images that are commonly found on a film poster typically sum up the film. It allows the viewer to learn enough about the film to be enticed to watch it. The image could include some of the main characters, therefore informing the viewer, by doing this the film is made to look attractive because of the reputation that certain actors have. 

Text:

The text that is used is made to stand out to the audience. The reason behind this is that if the title is made to stand out then it is made to be eye catching to the audience. A eye-catching title is a typical convention of an effective film poster. The smaller, less important information can be the same colour but smaller, this is because it is secondary information to the viewer, for example the date of release and the actors that are in the film.